Program architecture of the Global BBA
Program architecture for the academic year 2023-2024
Examples of classes for the academic year 2023-2024
1st year
- Marketing Boomerang
- Sales Management
- Projet maker's academy
- Project management
- Company legal structures
- Company success stories
- Understanding accounting information and data
- Costs and decisions
- Marketing : analysing and understanding markets
2nd year
- Introduction to Management (Social Sciences, Work and Human Resources Management)
- Cross Cultural Management
- Strategic Marketing
- CSR and Sustainable Development
- Introduction to financial markets
- Web search engine optimisation (SEO)
- Visual Basic and Data base
3rd year
- International Business
- International Business Law
- Competitive & Business Intelligence
- International Marketing
- Human Ressources Management
- Information & Digital systems
4th year
- Corporate governance
- Managing Sustainable Innovation
- Operations management
- Strategic & Change Management
- Global Business Case
- Brand management
- Digital transformation and new management practices
Assessment methods may include case studies, presentations, mock exercises, tests, etc…