Architecture

Program architecture

Programme GBBA March 2020 GB

Examples of classes

1st year

  • Marketing Boomerang
  • Sales Management
  • Projet maker's academy
  • Project management
  • Company legal structures
  • Company success stories
  • Understanding accounting information and data
  • Costs and decisions
  • Marketing : analysing and understanding markets

2nd year

  • Introduction to Management (Social Sciences, Work and Human Resources Management)
  • Cross Cultural Management
  • Strategic Marketing
  • CSR and Sustainable Development
  • Introduction to financial markets
  • Web search engine optimisation (SEO)
  • Visual Basic and Data base

3rd year

  • International Business
  • International Business Law
  • Competitive & Business Intelligence
  • International Marketing
  • Human Ressources Management
  • Information & Digital systems

4th year

  • Corporate governance
  • Managing Sustainable Innovation
  • Operations management
  • Strategic & Change Management
  • Global Business Case
  • Brand management
  • Digital transformation and new management practices