Become international marketing manager

The international marketing manager is the conductor of the company's marketing strategy on a global scale. They develop and implement effective marketing plans to promote the company's products and services abroad.

They define commercial and international marketing strategies, taking into account the specificities of each territory: they remain vigilant about business opportunities and market developments beyond borders.

This professional oversees the launch of new products destined for foreign markets.

Strategic and operational, the international marketing manager also defines the commercial means to be implemented, in line with the expectations of the target customers.

The main missions of the international marketing manager vary depending on the sector, the size of the company, the nature of the products/services, or the company's objectives.

Here are the typical missions of this international marketing expert:

• Analyze the international market and identify business opportunities;
• Conduct competitive and strategic intelligence;
• Implement and plan promotional campaigns abroad;
• Apply export marketing plans;
• Create and implement communication actions abroad;
• Optimize marketing actions;
• Maintain relations with local and international partners;
• Manage the budget allocated to international marketing;
• Promote services/products internationally;
• Develop international partnerships and maintain their loyalty.

In order to successfully carry out all their missions, the international marketing manager must develop the following technical skills:

• Perfect mastery of marketing techniques;
• Mastery of international marketing;
• In-depth knowledge of organizational management;
• Mastering international trade;
• Understanding of local and international markets;
• Proficiency in English.

In terms of personal qualities, this professional must be: organized; flexible; easily adaptable; good communicator.

The Global BBA, or bachelor's in management, at emlyon business school is the ideal path to succeed in the role of international marketing manager. This post-baccalaureate training leads to a Bachelor's degree and prepares students for the major challenges of global commerce.

They have the opportunity to complete part of their curriculum on international campuses, to do internships and double degrees abroad, and to exchange with partner universities. They also discover new teaching methods such as e-learning, business games, and "flipped classrooms". The program can be followed in English or French for the first two years, then is fully taught in English from the 3rd year onwards.

The higher education institution specialized in commerce and management, emlyon business school, was founded in 1872 by the CCI of Lyon. It is part of the top 4 best business and management schools in Europe. It enjoys worldwide recognition thanks to its triple international accreditation (AACSB, EQUIS, and AMBA) and its network of 200 international partners. emlyon business school offers initial training programs and continuing education programs covering all aspects of commerce and management. It applies the early makers pedagogy focused on the transfer of academic knowledge combined with a learning experience journey. emlyon business school alumni are capable of leading complex projects in an international context and develop a great capacity to adapt to the rapid changes in companies.